People on the Move in Sacramento: Christy Serrato, Recognized at Pair Anything, Inc.

"How can I help?" is a familiar refrain within Christy's circle, reflecting her innate propensity to help others thrive. Her heart is in entrepreneurship, as she perceives it as the conduit for effecting meaningful societal change. As the WOC founder of PairAnything, Christy brings a unique lens to drive consumer inclusivity and diverse brand representation within food and beverage. The genesis of PairAnything stemmed from her personal quest to pair wine with Filipino cuisine, unveiling the industry's need to engage with culturally diverse consumers. PairAnything offers a digital wine expert experience tailored for retailers seeking to expand their shoppers’ cart size. Also, for wineries, PairAnything seamlessly connects wines with diverse cuisines, facilitating enthusiasts in buying wines they would enjoy. PairAnything is backed by Techstars, the world’s largest pre-seed investor. Beyond PairAnything, Christy serves as the EIR for FourthWave and Sacramento Entrepreneurship Academy.

Read more…