Techstars Invests in PairAnything to Accelerate Winetech Innovation
First Techstars Investment in the Greater Sacramento Region
Davis, CA - Pair Anything, Inc. receives funding from the world’s most active pre-seed investor to bring consumer inclusivity and data-driven innovation to the world of wine. Techstars has invested in more than 8,600 founders, as diversified as they are unique, from Miami and Silicon Valley to Lagos and London. Now, Techstars investment has arrived in Davis, California for a rising food and beverage tech startup founder.
Pair Anything, Inc. provides an AI-powered digital platform for retail businesses to attract a wider consumer audience, while setting the trend in Connected Commerce. Filipina-American founder Christy Serrato is determined to help food and beverage businesses—specifically wine retailers—to reach underserved consumers who are culturally-diverse like her, and the younger generation who are growing in purchasing influence. New Majority consumers differ from the “typical” wine consumer persona, yet are similar in their demand for the same level of online engagement and shopping experience for alcohol purchases, that they have with other products. With Pair Anything, one of the largest retailers in the U.S. is leading the industry with a novel, connected wine pairing experience that appeals to more shoppers, opening up across-the-aisle opportunities to boost basket size.
"Christy's dedication, passion and unwavering determination has led her to develop and adapt her venture through the Bâtonnage mentorship program for women in wine, which is dedicated to creating lasting change within the wine industry by supporting and empowering women like her. It's been a pleasure to have Christy as a member of our community and through mentorship, she has been paired (pun intended!) with and connected with various professional women in the wine industry which has helped her with valuable insights to innovate and grow PairAnything,” said Annette Alvarez-Peters, founder of annette a.p. wine & spirits inc and former Costco VP - Beverage Alcohol.